Friday, December 11, 2015

Mapping territories for multi-category franchise

The majority of franchise brands focus only on a single line of business so, mapping territories of their operations is a straightforward task. However, there are operators, especially in the service industries, that offer franchises across multiple categories. 

Mapping territories for each category and keeping track of their status, for example from the initial expression of interest stage through to finalisation of the sale, is an order of magnitude more difficult. 

Sales Area Management Tool offers a simple solution to this problem. In particular, the functionality that enables recording different versions of territories in a single file, for example for modelling different composition or keeping track of extents  of territories as they evolve over time, can also be utilised for managing multi-category franchise operations. So, rather than naming individual territory sets as v1, v2, etc. they could be saved as “Service A”, “Service B”, etc.

Example of mapping multi-category franchise using trace-over layer functionality
SAMT allows displaying and editing only one territory set at a time. However, by utilising trace-over layer functionality, it is possible to display another set in the background. And switching between different territory sets is then only a matter of two mouse clicks.

The advantage of maintaining all the information in a single table is that it makes it easier to reconcile the information between all internal systems, like accounting, sales, marketing, and/or business intelligence.

Contact on for more information or a demonstration.

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