At the core of SAMT functionality there is a very simple mapping widget that enables manual selection of polygons and compilation of those polygons into user defined groups. However, the overall capability of SAMT can be utilised in many creative ways.
|One of many potential uses of the tool: defining delivery zones|
SAMT is one of the first advanced productivity improvement tools released on MapDeck platform. We have unveiled the latest version about a month ago and since then we have promoted its virtues in several posts. Today we present an extended list of potential uses for SAMT:
- defining sales areas, franchise or dealership territories based on common administrative boundaries, like postal areas/ zip codes or suburbs;
- generating images of individual territories for inclusion in contracts for sale of franchises or other reports;
- testing territory composition or rebalancing existing territories based on polygon attribute information, such as number of clients, potential market size or actual revenue form a given location;
- creating simple lists of postcodes/ zip codes, suburbs, etc. administrative areas that fall in X km radius from a given location;
- creating lists of polygons (e.g. suburbs) contained in a larger administrative area (e.g. Greater Sydney);
- defining catchment areas for retail operations bases on distance from the location;
- defining catchment areas based on the distribution of clients in the surrounding postcodes or suburbs;
- defining delivery zones based on the distance from a location;
- defining delivery zones for different days of the week;
- creating maps outlining work areas for market research staff or charity donations collectors;
- creating simple thematic maps for documents and reports, (e.g. based on sales and revenue, or visitor statistics that can be matched to postcodes/ zip codes or suburbs);
- highlighting geographic extents of interest for regional organisations (e.g. based on LGA boundaries);
- recreating land planning zones based on Census mesh blocks and information from local authorities;
- visualising TV and radio broadcasting reach for local advertising campaign purposes;
- defining localities affected by natural disasters (like storms, bushfires, floods) and highlighting the severity levels;
When explaining benefits of a product it is always a good idea to present real life examples to illustrate how users are actually gaining advantage by utilising available functionality. However, we value privacy of our clients and will never disclose who is using various tools on MapDeck platform, and for what purposes, as this may reveal certain operational advantages to their competitors. Therefore, we will only present generic use cases when demonstrating where MapDeck tools and data could be potentially utilised.
Education of current and future MapDeck users about the benefits of location intelligence is an important part of our mission so everybody who registers on MapDeck is well informed how to make the most of what is available – with the least effort and at the lowest cost.
Contact aus-emaps.com on firstname.lastname@example.org for access code to test SAMT with your use case scenario.
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Mapping territories for multi-category franchise