Monday, May 12, 2014

RoyMorgan’s Helix Personas Tool

Helix Personas is a consumer segmentation and data integration tool that combines psychographic and behavioural information to classify the Australian population into 56 Personas types and 7 Communities. This information aids in understanding future buying intentions and media consumption patterns of prospective customers and can be easily integrated with 3rd party datasets.

Helix Personas provides the ability to more efficiently plan and buy media against target audiences, optimise sales areas and develop highly relevant, tailored marketing and consumer communication strategies across all forms of media: digital, direct, broadcast, print and ambient. This simple case study illustrate the use of Helix Persona profiles during roll out of 7-Eleven stores in WA.

Roy Morgan Research has just announced the addition of a catchment area analysis feature. The application was built by Map Data Services.

Please contact at for advice on options for customer segmentation and sales area analysis tools - for any budget and any size of business. 

Related Posts:
Census 2011 Online Maps User Guide
Mapping Australian social diversity
How maps can improve sales
Reference Maps for Fusion Tables
Visualising Census data on maps

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