Monday, November 21, 2016

Thematic Mapper for easy in-map analytics

The updated Thematic Mapper app, recently released on's platform, unlocks in-map analytic capabilities for organisations of any size or budget.

Traditionally, access to spatial information, and the tools required for analysing and visualising that information, was restricted to only companies with substantial budgets. The two choices for an organisation were to either deploy a suitable infrastructure in-house and employ expert analysts, or alternatively, source specialist advice from external consultants.

Both these options have one thing in common - cost. We are talking about tens of thousands, and very often hundreds of thousands of dollars in annual expenditure. It's no surprise that many organisations could not afford location intelligence at these prices.

The arrival of cloud-based online mapping tools is changing all that, democratising access to vital information for everybody, even the smallest companies, as well as individuals.

Early adopters of cloud-based mapping solutions are realising enormous benefits - both monetary and strategic.

In particular, instant and on-demand access to inexpensive analytical tools and information (on any device) allows individuals at all levels in an organisation to take advantage of location intelligence while making important business decisions. This leads to better outcomes. 

And since better outcomes accumulate over time, it allows an organisation to reach its goals faster, more effectively, and with minimal expense. The benefits of using cloud-based mapping and spatial analysis tools are too good to remain the best kept secret for much longer.

With the release of the upgraded Thematic Mapper app MapDeck is taking the concept of in-map DIY spatial analytics to a whole new level.

Customised thematic map example

Thematic Mapper is an example of the new generation of online mapping tools which allow full personalisation of information content on maps. That is, unlike traditional online maps which require an administrator to configure for end users what data to display and how, Thematic Mapper gives each user full control over the entire map creation and map publishing/sharing process. It is a whole new approach to creating online maps.

Thematic Mapper users can now:
  • filter national and regional data to show just a selection of areas of interest, such as a single sales or franchise territory, retail catchment area, or a local neighbourhood;
  • combine public and private data, such as demographic statistics from Census surveys with company sales and customer data;
  • carry out in-map analysis on data and visualise results on maps and in summary tables;
  • customise presentation of information, from arrangement of preferred base maps and top overlays, to polygon styling according to personal preferences; and
  • publish or share privately all created content and information.

For a limited time, all MapDeck users have the opportunity to try Thematic Mapper at no cost. The app is available on a one month free subscription until 20 December 2016.

Use this invite code to sign up: f10dc1f2

About MapDeck:
MapDeck is an online marketplace for spatial information and simple-to-use, task-oriented tools to support a variety of activities, be it business or investment related, environmental, community or policy focused.

By collecting the most useful spatial data in one place, and providing simple tools to interact with it, MapDeck makes it easy for anybody to take advantage of location intelligence technology and to derive invaluable, personalised information for decision making.

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