For example, two postcodes may have exactly the same number of people residing in them, so both would be coloured the same way on an thematic map, but if one polygon is significantly larger than the other, it would give an impression of a greater importance (ie. larger size = more important). The argument goes that using ratios rather than absolute values eliminates the influence of area, so that the map becomes meaningful by portraying accurately the distribution of features within each area. In our example, if we use ratio of counts to area size, larger polygon would have a smaller density value hance would be coloured in a lighter shade, “demoting” the importance of that area in relation to the other.
There are all sorts of other concerns about inadequacy of thematic mapping for presentation of spatial information, including the more recent one that maps in Mercator projection, ie Google and other online maps, are particularly bad because they introduce extra distortion of areas the further you move from the equator. Not to mention there is a general concern that since users “get clues” as to hierarchical importance from both, the value attached to a polygon (shown with colour intensity) AND the size of respective polygon, they may not be able to interpret correctly the “hierarchy” of information being presented. That is, users are potentially unable to rank the order from “the smallest” to “the largest” because of conflicting messages presented on a map: large polygons with small absolute values (light colours) and small polygons with large absolute values (dark colours), or vice versa. Yet, many novice cartographers are either unaware of these issues or are totally ignoring “experts”, happily mapping absolute values on Google maps.
However, as it turns out, there is some validity in this non-expert approach to thematic mapping. In particular, “…psychological studies have shown that size and color (or at least, size/value and size/hue) are a ‘separable’ combination: that is, variations in the size of graphic elements do not considerably interfere with our ability to determine their color [sequence], or vise-versa. So, theoretically, there should be no problem with using choropleths on a Mercator projection: the distorted areas shouldn’t mess up our ability to determine a region’s color, which is what choropleth mapping is all about.”
So, there you go – since only colour counts in thematic mapping and users are able to distinguish colour hierarchy independent of size of polygons, it should ok to use absolute values with unequal polygons after all! Happy mapping!