Friday, December 11, 2009

Maps in Viral Marketing

A quote from the Australia Coastal Watch website reads:

“Unbelievable Satellite Images! Recent images of Bondi Beach show a massive school of unidentified sharks cruising just metres from swimmers. Click the plus symbol to zoom in…”

This is a fake of course but a very interesting example of a low cost viral marketing campaign for a TV program that plays on people’s fascination with “unusual things” captured on Google Map satellite imagery. I have spoiled the fun by describing what it is all about but the key point I want to make is that maps have such a wide range of potential applications - limited only to one’s imagination!

Related post: Adding value to free online maps…
First spotted on: Google Maps Mania

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