Ha! Fairfax Media has followed News Corp in setting up a full service advertising agency. I have mentioned the benefits of vertical integration of advertising and publishing services in one of my earlier posts in Media market commentary series. It is a logical extension for any large publisher as it gives more control over clients’ advertising budgets.
The details reported last week in B&T magazine were as follows: “Fairfax Media has formed Fx, a new sales team within the company’s Metro Media division designed to offer integrated, strategic and creative advertising services. The initiative combines the company’s print and digital work into a single, cross-platform unit and will work alongside the Fairfax Metro sales team… The new team of 20 comprises product innovation specialists as well as creative talent and advertising strategists from agency backgrounds with experience across newspapers, TV, magazines, radio, outdoor and digital. “
I didn’t help much Fairfax Media share price but it is another small step towards making the company a better investment proposition in the longer term.
Related posts:
Fairfax: dinosaur or unpolished gem?
Fairfax buys more travel assets
Extinction of journalism as a profession
Media market commentary
Wednesday, September 28, 2011
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment